Chooose

At CHOOOSE, I contributed to enterprise sustainability solutions used by major global brands. Highlights include creating a robust token-based design system and designing streamlined workflows for sustainable aviation fuel (SAF) management. These initiatives improved implementation consistency, reduced QA overhead, and enhanced trust across complex B2B interactions.

Designed and shipped enterprise-grade tools for global players in aviation and sustainability. My role spanned product vision, UX strategy, and high-fidelity delivery — often without a dedicated PM and under tight, shifting timelines.

Team:

2 Product Managers, 12 Frontend engineers, 4 Backend engineers, Head of Product, CTO, 2 Data scientists, Various other stakeholders (internal and external)

Role:

Senior Product Designer (Lead UX)

Time:

24 months

Key initiatives and highlights

Token-based design system

  1. Base + semantic layers for maximum flexibility.

  2. Full component library for multiple enterprise products.

  • QA effort down ~30%

  • Dev build time down ~25%

Carbon credit purchase flow

  1. Embedded into booking flows for major carriers.

  2. Balanced legal constraints, sustainability messaging, and UX clarity.

Lightweight asset management tool (MVP)

  1. Simplified version of a complex environmental asset platform

  2. Designed for smaller, less experienced industry players.

  3. Onboarding built to encourage upgrades to full enterprise product.

Producer management module

  1. Platform for producers to distribute environmental assets.

  2. Introduced controlled acceptance workflows to prevent data errors and build trust.

  3. Overcame internal pushback — feature later praised by clients as a major win.

High-fidelity interactive prototypes

  1. Built advanced Figma prototypes with micro-interactions, transitions, and animated flows to bridge gaps between design and engineering.

  2. Used prototypes during internal workshops to accelerate developer understanding and reduce implementation errors.

  3. Repurposed for client workshops and sales meetings, where they supported pitching new concepts (e.g., an app for trading environmental credits at market-based prices).

  4. Helped stakeholders quickly validate direction and secure buy-in before full development.

Impact

  1. Delivered 2 enterprise MVPs in under 12 months.

  2. Reduced implementation effort across 2+ active projects.

  3. Directly credited with product improvements that boosted trust and operational efficiency.